Volkswagen – Street Quest

For more than sixty years Volkswagen has been very popular in South Africa. To empahasize this the car brand came up this clever social media campaign. Street Quest is a Facebook challenge to find and ‘pin’ Volkswagens on South African roads, using Google’s Street View application. The campaign will run for a month, and each week there will be a Quest winner, who will go on to compete against the other winners at the live grand final. Look here for the campaign trailer.