Volkswagen – Street Quest

31 August 2012 | Durables

For more than sixty years Volkswagen has been very popular in South Africa. To empahasize this the car brand came up this clever social media campaign. Street Quest is a Facebook challenge to find and ‘pin’ Volkswagens on South African roads, using Google’s Street View application. The campaign will run for a month, and each week there will be a Quest winner, who will go on to compete against the other winners at the live grand final. Look here for the campaign trailer.