Heineken – The Jonah Lomu Machine
What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub that is packed with sport fans? Heineken did ...
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have to admit, it’s a little far fetched when you look at it from a product’s point of view, but after seeing the current Dutch campaign (movie) I realize that Volkwagen wants to show that they’re really innovative. That in itself isn’t that much fun, but the way they show it here definitely is.