The North Face – Pinnacle Project
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have to admit, it’s a little far fetched when you look at it from a product’s point of view, but after seeing the current Dutch campaign (movie) I realize that Volkwagen wants to show that they’re really innovative. That in itself isn’t that much fun, but the way they show it here definitely is.