Coca-Cola – Sing For Me Vending Machine
In the weeks before the holiday season Coca-Cola in Sweden came up with this lovely activation. The Sing For Me Vending Machine was placed at the Royal Institute of ...
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have to admit, it’s a little far fetched when you look at it from a product’s point of view, but after seeing the current Dutch campaign (movie) I realize that Volkwagen wants to show that they’re really innovative. That in itself isn’t that much fun, but the way they show it here definitely is.