Harley Davidson – 360° Interactive Experience
Get your motor runnin’. Head out on the highway! To promote their new Touring range the legendary motorcycle manufacturer Harley Davidson created this 360° online experience in the south ...
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have to admit, it’s a little far fetched when you look at it from a product’s point of view, but after seeing the current Dutch campaign (movie) I realize that Volkwagen wants to show that they’re really innovative. That in itself isn’t that much fun, but the way they show it here definitely is.
Get your motor runnin’. Head out on the highway! To promote their new Touring range the legendary motorcycle manufacturer Harley Davidson created this 360° online experience in the south ...
Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. ...
Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro ...