Xbox Kinect – Interactive Projection Mapping
Two weeks ago we noticed this little, but nice example of projection mapping. At the launch of the Xbox Kinect in Germany Microsoft showed how incredibly far you can ...
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have to admit, it’s a little far fetched when you look at it from a product’s point of view, but after seeing the current Dutch campaign (movie) I realize that Volkwagen wants to show that they’re really innovative. That in itself isn’t that much fun, but the way they show it here definitely is.