Volkswagen – The Fun Theory

25 October 2009 | Durables

How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have to admit, it’s a little far fetched when you look at it from a product’s point of view, but after seeing the current Dutch campaign (movie) I realize that Volkwagen wants to show that they’re really innovative. That in itself isn’t that much fun, but the way they show it here definitely is.

05 November 2009 |

Ford – Fusion 41

Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims ...
24 September 2015 | Durables

The Staropramen TapWriter

In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: ...
12 November 2014 |

THE NORTH FACE – NEVER STOP EXPLORING STUNT

Unsuspecting customers at a Korean North Face store were startled when the floor below them slowly began to disappear. While they were forced to grab on to the walls, they ...