Nike – Reactland
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
Nice, this bold campaign celebrating the launch of the 2012 Jetta GLI. Beginning in October, pop-up art galleries began to appear in major cities across Canada. The outdoor exhibits feature limited edition, hand-numbered light painting photographs created by the 200-horsepower Jetta GLI. The frames haven’t been hung that securely, allowing daring admirers to claim the artwork. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received numerous photos from fans decorating homes and offices with the eye-catching imagery.