Volkswagen – The Great Art Heist

14 October 2011 | Durables

Nice, this bold campaign celebrating the launch of the 2012 Jetta GLI. Beginning in October, pop-up art galleries began to appear in major cities across Canada. The outdoor exhibits feature limited edition, hand-numbered light painting photographs created by the 200-horsepower Jetta GLI. The frames haven’t been hung that securely, allowing daring admirers to claim the artwork. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received numerous photos from fans decorating homes and offices with the eye-catching imagery.

21 September 2021 |

Distance – Outlaw Runners

Last month the speed limit in Paris was lowered to 30km/h. This new law got everyone talking and that inspired by the French running store Distance to launch an ...
13 July 2015 | Durables

Pictionary – Cloud Sketch

Once in a while you come across a campaign that is so lovely that you just have to share it. Like this look-up-to-the-clouds-stunt from Guatemala for the iconic board ...
24 October 2018 |

The North Face – Pinnacle Project

On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...