Volkswagen – Up Holland Up

13 July 2012 | Durables

In this cheerful campaign Volkswagen Holland is looking for the biggest orange fans to cheer Dutch athletes on the olympic podium in London. They invented a special version of the Volkswagen Up! that transits decibels into speed. The harder fans cheer the faster the car goes. Supporters can sign up here to get the Up! to their street and compete in a 100M street race. The fastest fans will go to London.