Ruavieja – We Need to See More of Each Other
One of this year’s most impactful holiday campaigns comes from Spain. A few weeks ago, liqueur brand Ruavieja launched a four-minute emotional film with friends who don’t see each ...
Women are 71% more likely to be injured and 17% more likely to die in a car crash. The reason: most crash tests are based on male dummies. In a global campaign called The E.V.A. Initiative, Volvo is sharing this research to improve gender equality in all cars. By making it available for anyone to download, the car brands hope to help other automakers to produce cars that are safe for everyone. The campaign quickly became news, sparked a global conversation about equal road safety and won several awards at the Cannes Lions festival, CLIO, Eurobest and many more advertising festivals.