VOLVO – THE E.V.A INITIATIVE

17 November 2019 | Fastmovers

Women are 71% more likely to be injured and 17% more likely to die in a car crash. The reason: most crash tests are based on male dummies. In a global campaign called The E.V.A. Initiative, Volvo is sharing this research to improve gender equality in all cars. By making it available for anyone to download, the car brands hope to help other automakers to produce cars that are safe for everyone. The campaign quickly became news, sparked a global conversation about equal road safety and won several awards at the Cannes Lions festival, CLIO, Eurobest and many more advertising festivals.

 

29 January 2018 |

HP Lubricants – Roads That Honk

The Jammu-Srinagar in North India is one of the most dangerous highways in the world. In this powerful campaign HP Lubricants, India’s largest automotive oil company, tries to make ...
14 April 2015 | Fastmovers

Dove – Choose Beautiful

Average or beautiful? In this confronting experiment Dove let’s women in San Francisco, Shanghai, Delhi, London and Sao Paulo decide for themselves. The message: feeling beautiful is a personal choice. The ...
17 February 2009 |

Colgate – Don’t Forget

Giving away product samples is one way to teach children to brush their teeth three times a day. Colgate Thailand chooses a far more creative approach with a hidden ...