Pringles – Crunch Band
Cool campaign that connects Pringles with the upcoming festival season. After downloading the Crunch Band app your smartphone turns into an instrument and you become an instant rock god. ...
Women are 71% more likely to be injured and 17% more likely to die in a car crash. The reason: most crash tests are based on male dummies. In a global campaign called The E.V.A. Initiative, Volvo is sharing this research to improve gender equality in all cars. By making it available for anyone to download, the car brands hope to help other automakers to produce cars that are safe for everyone. The campaign quickly became news, sparked a global conversation about equal road safety and won several awards at the Cannes Lions festival, CLIO, Eurobest and many more advertising festivals.
Cool campaign that connects Pringles with the upcoming festival season. After downloading the Crunch Band app your smartphone turns into an instrument and you become an instant rock god. ...
Average or beautiful? In this confronting experiment Dove let’s women in San Francisco, Shanghai, Delhi, London and Sao Paulo decide for themselves. The message: feeling beautiful is a personal choice. The ...
Last year there was an Axe TV-commercial about a guy with very, very sweaty armpits. The Swedish online campaign Armpit Oracle uses a more subtle approach. Don’t forget to ...