Coca Cola – Facial Profiler
More and more often social media play an important role in brandactivation. In an effort to promote Coke Zero’s likeness to the original, Coca Cola recently launched the Facial ...
Women are 71% more likely to be injured and 17% more likely to die in a car crash. The reason: most crash tests are based on male dummies. In a global campaign called The E.V.A. Initiative, Volvo is sharing this research to improve gender equality in all cars. By making it available for anyone to download, the car brands hope to help other automakers to produce cars that are safe for everyone. The campaign quickly became news, sparked a global conversation about equal road safety and won several awards at the Cannes Lions festival, CLIO, Eurobest and many more advertising festivals.