Toyota – Climb Wall on Times Square
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing ...
With this creative concept Volvo cars again shows it takes road safety seriously. Life Paint is a spray-on reflective paint for cyclists. It uses special adhesives that are invisible in daylight but light up after dark in the glare of automobile headlights. Currently, 2,000 trial cans of the product are being given away at six U.K. bike shops. If it is a success there, Volvo plans to expand the program that generated a lot of positive buzz from all over the globe.
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing ...
The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique ...
Citroën combined a 100th anniversary party for the famous Gran Via in Madrid with a massive promotion event for its new C3 Picasso. The French car brand organized the ...