Toyota – Climb Wall on Times Square
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing ...
With this creative concept Volvo cars again shows it takes road safety seriously. Life Paint is a spray-on reflective paint for cyclists. It uses special adhesives that are invisible in daylight but light up after dark in the glare of automobile headlights. Currently, 2,000 trial cans of the product are being given away at six U.K. bike shops. If it is a success there, Volvo plans to expand the program that generated a lot of positive buzz from all over the globe.