The Staropramen TapWriter
In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: ...
With this creative concept Volvo cars again shows it takes road safety seriously. Life Paint is a spray-on reflective paint for cyclists. It uses special adhesives that are invisible in daylight but light up after dark in the glare of automobile headlights. Currently, 2,000 trial cans of the product are being given away at six U.K. bike shops. If it is a success there, Volvo plans to expand the program that generated a lot of positive buzz from all over the globe.