Volvo – Lightning Powered Billboard

06 December 2017 | Durables

To create some buzz around the release of its new S90 T8 Plug-in Hybrid in Thailand Volvo came up with a pretty electrifying idea. They built the world’s first Lightning-Powered Billboard, an outdoor ad that was designed to attract a lightning strike in stormy Bangkok. With the help of cameras and infra-red sensors, people could witness the phenomenon live on Volvo Cars Facebook page. The campaign generated three times more monthly sales than any previous Volvo campaign in Thailand!

20 September 2013 | Durables

Volvo Trucks – The Hamster Stunt

A video about a new steering system for trucks? Not exactly the recipe for a sexy viral. But with a little bit of creativity everything is possible. Volvo Trucks ...
24 July 2019 |

Microsoft – Changing the Game

Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the ...
28 September 2010 |

Brandbase – The Pallet Project

BrandBase, initiator of Brandactivation.nl, practice what they preach with the furnishment of their new office, which of course we like to share with our readers. Green, smart and economically ...