Mini – Short Cut Billboards
The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives ...
To create some buzz around the release of its new S90 T8 Plug-in Hybrid in Thailand Volvo came up with a pretty electrifying idea. They built the world’s first Lightning-Powered Billboard, an outdoor ad that was designed to attract a lightning strike in stormy Bangkok. With the help of cameras and infra-red sensors, people could witness the phenomenon live on Volvo Cars Facebook page. The campaign generated three times more monthly sales than any previous Volvo campaign in Thailand!