Volvo – Lightning Powered Billboard
To create some buzz around the release of its new S90 T8 Plug-in Hybrid in Thailand Volvo came up with a pretty electrifying idea. They built the world’s first ...
In Belgium, Volvo came up with an innovative idea to show the intelligence of its cars and at the same time search for new technicians. By using the car’s technology they turned a S90 into a HR manager that can do a interview. The car quizzes candidates via image recognition, mapping and analysis of pre-set parameters, analyzing facial expressions and word use in order to assess their knowledge, motivation and social skills. Pretty cool stuff!