Volvo – The new HR manager

22 January 2018 | Durables

In Belgium, Volvo came up with an innovative idea to show the intelligence of its cars and at the same time search for new technicians. By using the car’s technology they turned a S90 into a HR manager that can do a interview. The car quizzes candidates via image recognition, mapping and analysis of pre-set parameters, analyzing facial expressions and word use in order to assess their knowledge, motivation and social skills. Pretty cool stuff!

06 December 2017 | Durables

Volvo – Lightning Powered Billboard

To create some buzz around the release of its new S90 T8 Plug-in Hybrid in Thailand Volvo came up with a pretty electrifying idea. They built the world’s first ...
28 November 2019 |

The North Face – Enjoy Air Down

In the past The North Face showed that it understands how you can translate that adventurous outdoor vibe into an energy-pumping live experience. To promote its new jackets the ...
02 February 2009 |

Toyota iQ – Fun celebrity race

To prove how easy to use and fashionable their new city car is, Toyota organized a fun celebrity race during the Amsterdam Fashion Week. In the presence of journalists ...