BMW – Stage Your Driveway
In this innovative and pretty successful brand collaboration BMW Canada teamed up with real estate company Heaps Estrin to put the spotlights on its most elite vehicles. Three BMW ...
In Belgium, Volvo came up with an innovative idea to show the intelligence of its cars and at the same time search for new technicians. By using the car’s technology they turned a S90 into a HR manager that can do a interview. The car quizzes candidates via image recognition, mapping and analysis of pre-set parameters, analyzing facial expressions and word use in order to assess their knowledge, motivation and social skills. Pretty cool stuff!