Volvo – The new HR manager

22 January 2018 | Durables

In Belgium, Volvo came up with an innovative idea to show the intelligence of its cars and at the same time search for new technicians. By using the car’s technology they turned a S90 into a HR manager that can do a interview. The car quizzes candidates via image recognition, mapping and analysis of pre-set parameters, analyzing facial expressions and word use in order to assess their knowledge, motivation and social skills. Pretty cool stuff!

25 June 2010 | Durables

Nike – Write Your Headline

In Write Your Headline Nike brings messages from all over the world on a 90 meters high LED installation in South Africa. Soccer fans use social networks like Twitter, ...
24 October 2018 | Durables

The North Face – Pinnacle Project

On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
03 May 2018 | Durables

Philips – Dutch Masterjuicers

Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s ...