Hyundai – The Empty Car Convoy
This show don’t tell stunt looks quite a lot like the award winning Volvo Test Series campaign. But the result is so cool that we like to show it ...
In Belgium, Volvo came up with an innovative idea to show the intelligence of its cars and at the same time search for new technicians. By using the car’s technology they turned a S90 into a HR manager that can do a interview. The car quizzes candidates via image recognition, mapping and analysis of pre-set parameters, analyzing facial expressions and word use in order to assess their knowledge, motivation and social skills. Pretty cool stuff!