Diesel – Go with the Fake
Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes ...
Stylish & trendy. A car with a bite for cosmopolitans. With the ‘naughty’ S60 Volvo tries to shake of its Swedish dullness image. Therefore they launched the experimental Subject60 campaign. Volvo hosts five naughty parties in five European cities (Berlin, London, Paris, Milan and Madrid). There’s on stage firework from Lykke Li and the famous blogger Face hunter is on the spot. To get access you have to find and unlock hidden cubes with a secret code.