Volvo – Subject60

11 June 2010 | Durables

Stylish & trendy. A car with a bite for cosmopolitans. With the ‘naughty’ S60 Volvo tries to shake of its Swedish dullness image. Therefore they launched the experimental Subject60 campaign. Volvo hosts five naughty parties in five European cities (Berlin, London, Paris, Milan and Madrid). There’s on stage firework from Lykke Li and the famous blogger Face hunter is on the spot. To get access you have to find and unlock hidden cubes with a secret code.
 

17 June 2011 |

Diesel – I Like

In this innovative campaign Diesel brings the Facebook ‘like-thumb’ to real life. In a Diesel store in Madrid all the clothes were provided with a QR Code. Customers could ...
27 November 2009 |

IKEA – Facebook Showroom

IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook ...
16 July 2014 | Durables

Hyundai – The Empty Car Convoy

This show don’t tell stunt looks quite a lot like the award winning Volvo Test Series campaign. But the result is so cool that we like to show it ...