Volvo – Subject60

11 June 2010 | Durables

Stylish & trendy. A car with a bite for cosmopolitans. With the ‘naughty’ S60 Volvo tries to shake of its Swedish dullness image. Therefore they launched the experimental Subject60 campaign. Volvo hosts five naughty parties in five European cities (Berlin, London, Paris, Milan and Madrid). There’s on stage firework from Lykke Li and the famous blogger Face hunter is on the spot. To get access you have to find and unlock hidden cubes with a secret code.