Modern shoppers want to know where their food is coming from. With this in mind Waitrose developed the charming and relevant omnichannel campaign Live from the Farm. For an entire week the grocery store chain streams live from three farms on the beautiful English countryside. The footage is also airing on digital boards at train stations, is turned into print ads and the best parts being turned into TV commercials that are airing the same day.
To mark the end of Lidl’s Grillmeister campaign, Brandbase developed and organized The Dutch Grillmeister Championship. During this lively event seventeen men and women competed for the title ‘Grillmeister ...
We don’t see a lot of cool campaigns from Eastern Europe, but this one by CIF in Romania is certainly worth checking out. The Unilever-owned cleaning brand launched an app ...
As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. It’s good to see that some brands come up with heartwarming ideas. At ...