Coca-Cola – Small World Machines
Coca-Cola does it again. The new Open Happiness activation is a great piece of feel good branding. This time Coca-Cola invited the people of India and Pakistan – two ...
As it comes to the biggest game in the world brands are either left tweeting about it from the sidelines or paying big bucks for in-game sponsorships. But when Fortnite announced a new game mode called Food Fight – pitting Team Burger against Team Pizza – fast food restaurant chain Wendy’s found an awesome way in. They picked up a controller, but instead of killing other players, they killed the freezers in which the burgers were stored. All because ‘WENDY’S. DOESN’T. DO. FROZEN. BEEF.’ Brilliant and award-winning example of do instead of talk-marketing!
Coca-Cola does it again. The new Open Happiness activation is a great piece of feel good branding. This time Coca-Cola invited the people of India and Pakistan – two ...
In Brazil AB InBev’s Brahma Beer came up with a new business idea which combines revolutionary e-commerce with the most analog technology. Pay Per Beer is a tool that ...
In Miami Budweiser presented the Super Bowl weekend of your wildest dreams. For the first BudX event in the U.S., there was a complete hotel take-over, a waterfront mansion ...