Coca-Cola – The Personalised Road
Following on with the worldwide Share a Coke campaign Coca-Cola in Israel have created this nice personalised outdoor activation. Using geo-fence technology, they created a smart phone app that ...
As it comes to the biggest game in the world brands are either left tweeting about it from the sidelines or paying big bucks for in-game sponsorships. But when Fortnite announced a new game mode called Food Fight – pitting Team Burger against Team Pizza – fast food restaurant chain Wendy’s found an awesome way in. They picked up a controller, but instead of killing other players, they killed the freezers in which the burgers were stored. All because ‘WENDY’S. DOESN’T. DO. FROZEN. BEEF.’ Brilliant and award-winning example of do instead of talk-marketing!