Whirlpool – Care Counts

19 August 2016 | Durables

Most of us take washing machines for granted, but every day thousands of American kids miss school just because they don’t have clean clothes to wear. That’s why Whirlpool created Care Counts. In this program the company donated seventeen pairs of washers and dryers to schools in St. Louis and California, where kids could use them for free. The results were astounding: over 90% of participating students increased their attendance that year. Thumbs up for the people at DigitasLBi and Whirlpool!

 

 

 

17 December 2010 | Durables

BMW – Flash projection cinema ad

Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. ...
31 December 2018 |

Volkswagen – Annie. The Beetle

Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...
05 December 2011 |

BGH – Music Magnetron

Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: ...