Whirlpool – Care Counts

Most of us take washing machines for granted, but every day thousands of American kids miss school just because they don’t have clean clothes to wear. That’s why Whirlpool created Care Counts. In this program the company donated seventeen pairs of washers and dryers to schools in St. Louis and California, where kids could use them for free. The results were astounding: over 90% of participating students increased their attendance that year. Thumbs up for the people at DigitasLBi and Whirlpool!