Friskies – Games for Cats
Nice to see that pet food manufacturers try to activate their brand in modern ways. Friskies for example developed three iPad games for cats. If you look at this ...
In a successful pursuit to drive repeat purchase behavior and convert regular buyers into premium customers, Gall & Gall cleverly used the power of promotional reward marketing. When people bought 6 bottles of wine or activated Gall & Gall Premium membership, the Dutch wine and liquor retailer rewarded them with an innovative, expandable wine rack called WineStax. During the campaign period this unique and Design Award-winning promotion significantly increased the volume of sales and introduced a significant group of new customers to the advantages of the Gall & Gall premium membership.