HONEY MAID – LOVE
Honey Maid produces wholesome graham crackers. And heart-warming advertising. The brand’s most recent tv-commercial shows families of every kind that included a two-dad household and an interracial family. The ...
In a successful pursuit to drive repeat purchase behavior and convert regular buyers into premium customers, Gall & Gall cleverly used the power of promotional reward marketing. When people bought 6 bottles of wine or activated Gall & Gall Premium membership, the Dutch wine and liquor retailer rewarded them with an innovative, expandable wine rack called WineStax. During the campaign period this unique and Design Award-winning promotion significantly increased the volume of sales and introduced a significant group of new customers to the advantages of the Gall & Gall premium membership.