Colgate – Don’t Forget
Giving away product samples is one way to teach children to brush their teeth three times a day. Colgate Thailand chooses a far more creative approach with a hidden ...
In a successful pursuit to drive repeat purchase behavior and convert regular buyers into premium customers, Gall & Gall cleverly used the power of promotional reward marketing. When people bought 6 bottles of wine or activated Gall & Gall Premium membership, the Dutch wine and liquor retailer rewarded them with an innovative, expandable wine rack called WineStax. During the campaign period this unique and Design Award-winning promotion significantly increased the volume of sales and introduced a significant group of new customers to the advantages of the Gall & Gall premium membership.