Axe – Armpit Oracle
Last year there was an Axe TV-commercial about a guy with very, very sweaty armpits. The Swedish online campaign Armpit Oracle uses a more subtle approach. Don’t forget to ...
In a successful pursuit to drive repeat purchase behavior and convert regular buyers into premium customers, Gall & Gall cleverly used the power of promotional reward marketing. When people bought 6 bottles of wine or activated Gall & Gall Premium membership, the Dutch wine and liquor retailer rewarded them with an innovative, expandable wine rack called WineStax. During the campaign period this unique and Design Award-winning promotion significantly increased the volume of sales and introduced a significant group of new customers to the advantages of the Gall & Gall premium membership.
Last year there was an Axe TV-commercial about a guy with very, very sweaty armpits. The Swedish online campaign Armpit Oracle uses a more subtle approach. Don’t forget to ...
Suntory HIBIKI is a high-end Japanese whisky blend born from a fusion of tradition and innovations. To emphasize that they created the world’s first interactive whisky glass in which ...
This is an interesting example of online fashion advertising. In the interactive video Dress Us! people can pick various outfits for two young women, Kate and Molly. At first ...