Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
It’s estimated that only 3,900 tigers remain in the wild. 3900! To raise attention for the declining population the Dutch fashion designer Bas Kosters made a limited edition T-shirt. It was presented yesterday during Kosters opening show at the FashionWeek Amsterdam. 3,900 tigers = 3900 copy’s. You can order it now at the I Protect Tigers campaign site. Buying the shirt means you support the WNF in its goal to double the number of wild tigers to over 6,000 by 2022. BrandBase created and produced the campaign.