Women’s Aid – Innovative Billboard Campaign

13 March 2015 | Services

The British non-profit organization Women’s Aid created this impressive outdoor campaign for International Women’s Day. In busy shopping streets in London and Birmingham innovative digital billboard showed the face of an abused woman. With the use of facial recognition technology the billboards recognize when people pay attention. As more people notice the image of the women her bruises slowly heal. Look here for interviews with the people who created the campaign.