ANWB – Paul the Night Cyclist
This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light ...
The British non-profit organization Women’s Aid created this impressive outdoor campaign for International Women’s Day. In busy shopping streets in London and Birmingham innovative digital billboard showed the face of an abused woman. With the use of facial recognition technology the billboards recognize when people pay attention. As more people notice the image of the women her bruises slowly heal. Look here for interviews with the people who created the campaign.