Amnesty International – Interactive card
This intelligent campaign shows the deeper meaning behind the famous Amnesty Candle: Bring the horrors to light. No one will keep us from seeing. The people who bought a ...
The British non-profit organization Women’s Aid created this impressive outdoor campaign for International Women’s Day. In busy shopping streets in London and Birmingham innovative digital billboard showed the face of an abused woman. With the use of facial recognition technology the billboards recognize when people pay attention. As more people notice the image of the women her bruises slowly heal. Look here for interviews with the people who created the campaign.