Bol.com – The Impossible Signing Session
At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt bol.com takes those signing sessions to a next level. The ...
The World Wide Fund For Nature (WWF) in Brazil came with this creative solution to raise donations. Magnetic posters were placed at cinemas, gyms and reception areas in companies. When people placed coins on the highlighted positions a hidden creature was revealed.