PNC BANK – The Gingerbread Branch
To get people excited about its annual Christmas Price Index PNC opened a life-size bank made of real gingerbread. The branch opened its doors in Philadelphia, where thousands of ...
People love a challenge, especially when they have to take it to the max for a good cause. That makes this campaign by the Russian WWF so clever and creative. Run4Tiger is a very well executed virtual run contest between humans and an Amur tiger. If you lose you have to donate $5 to the WWF Save the Tiger campaign. Check out the case video.