IKEA – ThisAbles
ThisAbles is far more than just a clever play on words. It’s an awesome product innovation idea that — true to the IKEA brand values – democratizes design and ...
People love a challenge, especially when they have to take it to the max for a good cause. That makes this campaign by the Russian WWF so clever and creative. Run4Tiger is a very well executed virtual run contest between humans and an Amur tiger. If you lose you have to donate $5 to the WWF Save the Tiger campaign. Check out the case video.