PromPerú – Suitcases of Peru
Tourism boards often spent shitloads of money on digital display in major airports. Instead of burning their marketing budget on this expensive way of advertising, Peru’s tourism board came ...
People love a challenge, especially when they have to take it to the max for a good cause. That makes this campaign by the Russian WWF so clever and creative. Run4Tiger is a very well executed virtual run contest between humans and an Amur tiger. If you lose you have to donate $5 to the WWF Save the Tiger campaign. Check out the case video.