WWF – #TooLatergram

Clear blue oceans, superbly colored coral reefs and snow-topped glaciers. The world often looks more beautiful if you see it through the eyes of travel bloggers. But the problem is that many of the earth’s natural wonders have disappeared because of people. In this social activation WWF tries to engage millennials to take environmental action. They invited famous travel Instagramers to post images of international beauty spots as if they were paying them a visit. But thousands followers who gushed over the pics discovered there was a bleak story behind the post. The sites had already been ruined and bloggers responded by posting a picture of the current situation at the same place.