Xbox Kinect – Interactive Projection Mapping

29 November 2010 | Durables

Two weeks ago we noticed this little, but nice example of projection mapping. At the launch of the Xbox Kinect in Germany Microsoft showed how incredibly far you can go with this technique. The glamorous Dutch TV host Sylvie van der Vaart opened a breathtaking piece of interactive art inspired by Kinect. The state of the art technology allowed the crowd to bring the medieval Stachus gate to life by jumping, dancing and waving.

23 February 2013 |

Sony – AR Headphone Music Festival

To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters ...
30 December 2010 | Durables

Nike – I AM Playr

Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea ...
24 September 2015 |

The Staropramen TapWriter

In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: ...