Xbox – Tomb Raider Survival Billboard

16 November 2015 | Durables

Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, were voluntarily locked up in survival billboard for 24 hours and subjected to arctic cold, strong winds, snowstorms and intense heat. The event was broadcasted live on the campaign site and people watching had a vote in the order of the punishments. The last one standing won a trip inspired by Rise of the Tomb Raider. Probably to Siberia. Or worse…

27 April 2012 | Durables

Samsung Galaxy Note – Holland salutes André Kuipers

With Who is Notasso? Samsung Galaxy Note launched a very effective interactive campaign in The Netherlands. More than 50,000 people used the Facebook app to let their pictures mash ...
28 December 2012 | Durables

Coca-Cola – Sing For Me Vending Machine

In the weeks before the holiday season Coca-Cola in Sweden came up with this lovely activation. The Sing For Me Vending Machine was placed at the Royal Institute of ...
22 June 2010 | Durables

Volkswagen – Fast Lane fun

‘Fast Lane – Driven by fun’ is the slogan of the new campaign for the Volkswagen Polo GTI. The German car manufacturer is going to introduce the new model ...