Nike – Instaposters
This summer Nike conquered the streets of Moscow with an high-energy mix of social and guerrilla marketing. First they searched Instagram for photos of Russian women doing impressive athletic ...
Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, were voluntarily locked up in survival billboard for 24 hours and subjected to arctic cold, strong winds, snowstorms and intense heat. The event was broadcasted live on the campaign site and people watching had a vote in the order of the punishments. The last one standing won a trip inspired by Rise of the Tomb Raider. Probably to Siberia. Or worse…
This summer Nike conquered the streets of Moscow with an high-energy mix of social and guerrilla marketing. First they searched Instagram for photos of Russian women doing impressive athletic ...
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the ...