Renault Zoe – Life size scalextric
To promote the new electric Zoe Renault built a life-size scalextric around the streets of central London. Two Zoe cars were modified to be controlled using scalextric’s controllers, which ...
Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, were voluntarily locked up in survival billboard for 24 hours and subjected to arctic cold, strong winds, snowstorms and intense heat. The event was broadcasted live on the campaign site and people watching had a vote in the order of the punishments. The last one standing won a trip inspired by Rise of the Tomb Raider. Probably to Siberia. Or worse…