Xbox – Tomb Raider Survival Billboard

16 November 2015 | Durables

Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, were voluntarily locked up in survival billboard for 24 hours and subjected to arctic cold, strong winds, snowstorms and intense heat. The event was broadcasted live on the campaign site and people watching had a vote in the order of the punishments. The last one standing won a trip inspired by Rise of the Tomb Raider. Probably to Siberia. Or worse…

17 July 2018 |

37.5 Technology – Free Doping Kit

With the start of the Tour de France 37.5 Technology picked the perfect time to launch a provocative campaign for its new cooling clothing. In Dope with This the ...
04 October 2013 |

Samsung Galaxy S4 – The Smart Phone Line

Every time a new smartphone is launched, people wait in line in front of stores to be the first to get the new device. Great free publicity for your ...
28 August 2010 | Durables

Sony Vaio – Media Monster Wars

Sony recently launched running a pretty cool Facebook campaign featuring Justin Timberlake. Media Monster Wars is a social media app that utilizes the content on your Facebook-wall to build ...