Volkswagen – The No Show Room
Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ...
Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, were voluntarily locked up in survival billboard for 24 hours and subjected to arctic cold, strong winds, snowstorms and intense heat. The event was broadcasted live on the campaign site and people watching had a vote in the order of the punishments. The last one standing won a trip inspired by Rise of the Tomb Raider. Probably to Siberia. Or worse…