Pepsi – The Refresh Project
Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company ...
China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian only more interesting. To persuade Chinese shoppers to buy their daily grocery’s online Yihaodian has launched 1,000 virtual 3D stores where consumers can only see, visit and shop by using the Yihaodian Virtual Store App. Each of the stores was packed with discount coupons and free gift vouchers.
Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company ...
Big, bigger, biggest. Coca-Cola celebrated their 125 year anniversary the American way with the world’s largest projection mapping. The two-hour show covered the whole 26 stories high Coca-Cola headquarters ...
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...