Rexona – The ultimate Alter Machine
As part of a new campaign for their V12 deodorant Rexona developed the testosterone-filled Facebook app The Ultimate Alter Machine. It’s a cool quiz with a sort of Matrix ...
China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian only more interesting. To persuade Chinese shoppers to buy their daily grocery’s online Yihaodian has launched 1,000 virtual 3D stores where consumers can only see, visit and shop by using the Yihaodian Virtual Store App. Each of the stores was packed with discount coupons and free gift vouchers.