Superette – Short shorts
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian only more interesting. To persuade Chinese shoppers to buy their daily grocery’s online Yihaodian has launched 1,000 virtual 3D stores where consumers can only see, visit and shop by using the Yihaodian Virtual Store App. Each of the stores was packed with discount coupons and free gift vouchers.
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
Pinterest is an up and coming sociaal network that allows users to pin images to a board. Since mostley women use the site, Kotex was the first major brand ...
KitKat is famous for inspiring people to have a break and this fun activation in Bogota really does the job. The candy brand created bus shelters that served as ...