HP Lubricants – Roads That Honk
The Jammu-Srinagar in North India is one of the most dangerous highways in the world. In this powerful campaign HP Lubricants, India’s largest automotive oil company, tries to make ...
China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian only more interesting. To persuade Chinese shoppers to buy their daily grocery’s online Yihaodian has launched 1,000 virtual 3D stores where consumers can only see, visit and shop by using the Yihaodian Virtual Store App. Each of the stores was packed with discount coupons and free gift vouchers.