Dove – Choose Beautiful
Average or beautiful? In this confronting experiment Dove let’s women in San Francisco, Shanghai, Delhi, London and Sao Paulo decide for themselves. The message: feeling beautiful is a personal choice. The ...
Contemporary. That’s the keyword in the online campaign for the new Australian beer Zoogami. At first sight the site looks simple, a bit dark perhaps. But that changes completely when you answer the question: ‘What’s contemporary for you?’ A search engine looks for video’s and pictures on YouTube, Google Video and other sites and mixes it into in a personal experience. An interesting and very contemporary concept.