Nivea – Stress test
This humorous and bold activation has a lot of viral potential. The video is quite light on branding, but you sure will remember it is from NIVEA. And to ...
Contemporary. That’s the keyword in the online campaign for the new Australian beer Zoogami. At first sight the site looks simple, a bit dark perhaps. But that changes completely when you answer the question: ‘What’s contemporary for you?’ A search engine looks for video’s and pictures on YouTube, Google Video and other sites and mixes it into in a personal experience. An interesting and very contemporary concept.
This humorous and bold activation has a lot of viral potential. The video is quite light on branding, but you sure will remember it is from NIVEA. And to ...
Bud Light released its Superbowl ad. In this epic 90-second commercial some random guy is allegedly picked to play a life-size version Pac-Man. What happens next is pretty much the ...
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...