Mollie’s Fund – Free Killer Tan

10 February 2015 | Services

Are scare tactics an effective way to get a message across? Mollie’s Fund, a non-profit cancer awareness foundation, thinks it is when you looking for a real behavioural change. They seduced unsuspecting New Yorkers with a free tan in a new salon. But when people arrived they got a morbid surprise. Their horrified reactions were captured on video.