BrandBase – The BrandRally
During the Cannes Lions Festival BrandBase organizes a kick-ass rally for people in the advertising industry. The Brandrally starts and finishes at the Boulevard de la Croisette and in ...
Let’s start this year with a great case for a great cause. In the US more than 50,000 blood cancer patients who require bone marrow transplant don’t have an eligible match in their family. They need a stranger to come to their rescue. In the search for life-saving heroes the non-profit organization Be the Match went to the New York Comic Con, a convention dedicated to the biggest fans of heroism and comics. There they invited attendees into a ‘laboratory’ to find out if they had the DNA needed to save a life: The Hero Gene. This experiment turned out to be a success.