BrandBase wins a Silver Esprix
We’re proud to inform you that BrandBase won a Silver Esprix in de category Event Communications for the Maxeda Wand. During this street event for the launch of the ...
Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM turned into what Germans believed it was: a bank, a restaurant and a radio station. In the aviation-themed restaurant they served KLM inflight meals for free. The branded cash machine surprised passers-by with a free flight ticket and KLM took over a German radio station to bring fun news, commercials, a quiz and the campaign song ‘We are an Airline’ (that also will be released on Spotify).