Volkswagen – Volksparking
Our cities are buzzing, and this means they are gradually becoming overcrowded. To solve this problem, we need creative ideas. Like the innovative Volksparking project in which Volkswagen Belgium ...
This is an inspiring example of how a creative idea can win the hearts of millions. To promote a new electronic service the national Nicaraguan Lotto treated over 1 million Nicaraguans to a free bus ticket. The aim was to offer the broadest number of people the feeling of being struck by good luck. Through social media, word of mouth and spontaneous press coverage the campaign spread like an oil stain throughout the whole country..