PlayStation – War on the Floor

20 February 2018 | Durables

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights suddenly went out and PlayStation took over the entire court for an immersive projection mapping experience. The floor and scoreboards turned into a two-minute long trailer for the new God of War game. The experience also played out on Facebook Live and ABC’s national broadcast.

29 March 2015 |

Samsung Gear VR – World’s First Virtual Reality Birth

A couple of months after the cool Diving in the Desert stunt Samsung Australia takes its to the next level for its virtual reality headset. With the aid of ...
06 May 2011 | Durables

Mazda – Inspire & Challenge 2011 Competition

Brilliant brainwaves. That is what the Mazda Challenge & Inspire Competition is all about. Creative thinkers can share eureka moments with us on Mazda’s Facebook page, where we can ...
29 June 2009 |

Philips – Philips vs.

Philips uses the social network site Twitter in its new campaign. In a worldwide contest Twitterers are challenged to describe what makes Philips products unique and handy. The best ...