Volvo – Lightning Powered Billboard

06 December 2017 | Durables

To create some buzz around the release of its new S90 T8 Plug-in Hybrid in Thailand Volvo came up with a pretty electrifying idea. They built the world’s first Lightning-Powered Billboard, an outdoor ad that was designed to attract a lightning strike in stormy Bangkok. With the help of cameras and infra-red sensors, people could witness the phenomenon live on Volvo Cars Facebook page. The campaign generated three times more monthly sales than any previous Volvo campaign in Thailand!

28 September 2010 | Durables

Brandbase – The Pallet Project

BrandBase, initiator of Brandactivation.nl, practice what they preach with the furnishment of their new office, which of course we like to share with our readers. Green, smart and economically ...
31 December 2018 |

Volkswagen – Annie. The Beetle

Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...
04 November 2019 |

Nike – Just Do It HQ at the Church

In partnership with the local community, Nike has transformed a previously shuttered church into a stunning cultural heaven for basketball, inspiration and the ultimate training program to help Chicago’s ...