Michelob Ultra Pure Gold – Contract for Change
Only 1% of US. farmland is organic. The reason? Going organic is extremely challenging for struggling family farms. Anheuser-Busch brand Michelob ULTRA Pure Gold has taken on the mission ...
Streaming platform Anghami has introduced a revolutionary product called Sole Music, which allows individuals with hearing difficulties to experience music. The insole, which can be inserted into any shoe, connects to a mobile music playlist via Bluetooth and translates the music into tactile vibrations.
By feeling the rhythm of the music through the soles of their feet, individuals who are hearing impaired can have an immersive music experience. This groundbreaking technology reflects the sound wave patterns of various music genres, providing a unique and enjoyable way to engage with music. Anghami believes that this innovation has the potential to democratize the music-listening experience for millions of people in the deaf community.
The response to the Sole Music campaign has been overwhelmingly positive, with many describing it as a game-changer. To support the launch, Anghami has released a short documentary directed by Pierre Geagea, a born deaf dancer, showcasing his first-time experience with the product. Watch the documentary here.