De Volksbond – Homeless Extras
We end this year with a sparkling initiative from Holland. The Amsterdam agency Tribal DDB Worldwide approached non-profit organization De Volksbond with a wild idea: a casting agency for ...
This fall the Dutch organization ANWB wished to inform bicyclists about the necessity of good lighting. To do that BrandBase came up wit a series of cheerful activations starring the ANWB Light Brigade. For example with the Spotlight Operation, in which they put the spotlights on bike riders without proper lightning. Or the Bike Cinema: the world’s firsts drive-cinema especially for cyclists.