PETA – Behind the Leather
At first sight it seems as if people walked into a normal high-end leather store in Bangkok. But when the shoppers took a better look at the bags, belts, ...
Image an adorable little dog following you around begging you to take them home. Could you resist? In this very cool interactive outdoor activation Battersea Dogs & Cats Home tries to reach the heart of shoppers in an East London mall. The campaign started with promotion teams handing out leaflets about animal adoption. As people walked past the outdoor billboards in the shopping centre, a chip in the leaflet started to interact with the display screens creating a little bit of digital magic. Check it out in this campaign video.