Ben & Jerry’s – Wanna spoon?

22 August 2012 | Fastmovers

In this tasty social media campaign Ben & Jerry’s explores the boundaries of online friendships. The new Wanna Spoon? app scours Facebook profiles, looking for anything they might have in common — birthdays, favorite bands, animals — and connects them. Users are then given a coupon to try Ben & Jerry’s Greek Frozen Yogurt.