Milky Way – Stretch Caramel
BBDO New York created a caramel-stretching campaign for a Milky Way candybar. In this ambient they use seatbelts in a New York taxi. And look at this one in ...
In Great Britain Burger King takes a significant step to reduce the single-use plastics by completely removing all plastic toys from its King Junior Meals. With the just launched Meltdown-campaign the fast food giant is calling on the public to join them in the less waste movement by encouraging people to bring in old plastic toys, which the company will then melt down to recycle into other items. Each plastic toy donation, even if it is not from Burger King, will be rewarded with King Junior Meals. The idea was borne out of a petition created by two schoolchildren, what’s makes the story even better.