Mercedes – Take the Weel
Smart campaign by Mercedes the US. Five of Instagram’s all-star photographers go an a five-day roadtrip in the CLA. Whoever gets the most likes, keeps the all-new Mercedes-Benz. You ...
In this innovative campaign Diesel brings the Facebook ‘like-thumb’ to real life. In a Diesel store in Madrid all the clothes were provided with a QR Code. Customers could scan the codes with their smartphones and by doing this they automatically ‘liked’ and shared the product on their Facebook wall.