Volkswagen’s Pedestrian Detection
The best way to explain a new technology is to show how it works. That’s the idea behind this fun advertising stunt for Volkswagen’s Pedestrian Detection system in a Spanish cinema....
Last month the speed limit in Paris was lowered to 30km/h. This new law got everyone talking and that inspired by the French running store Distance to launch an outdoor campaign in which the brand recruited professional athletes to trigger a speed camera and get snapped going faster than 30km/h. Distance used the black-and-white speed camera pictures in the powerful PR campaign Outlaw Runners, displaying the images on social media and in its store windows.