Elena’s – The Heartbreak Ice Cream

27 January 2022 | Fastmovers

Wherever there is a broken heart, there’s ice cream. That Mexican ice cream brand Elena’s to design a limited-edition product with heartbreak in mind. It includes five flavors strategically layered to coincide with the stages of a breakup, including matcha for anger and dark chocolate is for sadness. On the waves of online buzz the first lot sold out in the first week and Elena’s other ice cream flavor had a 160% sales increase.