Superette – Short shorts
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
On the Dutch national holiday Queen’s Day (April 30) brewer Grolsch launches the COOL campaign. In a special bus people can exchange lukewarm beer cans of any brand for a nice cool can of Grolsch. The upcoming months this Grolsch van will visit the major summer festivals in Holland. And starting in June every Grolsch-can will have a special cool meter, which turns blue when the beer has the perfect drinking temperature. It’s going to be a very cool summer…