Heineken – Italy Activation

16 March 2010 | Fastmovers

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan fans were persuaded to visit a fake event combining poetry en classical music. On the day their favorite squad played Real Madrid in the Champions League! Angry faces? Hell yeah! The result is an awesome joke with loads of media attention. Look here for the case study.
 

21 November 2017 |

Desperados – Skyfest

Desperados well-known for its crazy party experiments. For this one the tequila flavoured beer brand teamed up with party legend Elrow and deejays Jackmaster, Honey Dijon and Paco Osuna. ...
10 February 2013 | Fastmovers

LEGO – Happy Holiplay

The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
24 February 2021 |

Coors Light’s – Out-of-Office

We could all use a change of scenery right now. That’s why beer brand Coors Light created a pretty cool workspace in the middle of the snow-covered Canadian mountains ...