Coca-Cola – Taking Home Happiness
This spot on activation is exactly why we often pay attention to Coca-Cola’s Happiness campaigns. In Taking Home Happiness Coke surprises guest workers on their way home for the ...
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which they learn about each other’s political views. After this they are asked if they want to leave or talk about their differences over a beer. Can they prove that there’s more that unites than divides us? The video is a huge hit and it has been watched millions of times. Important note: according to Heineken the people in de video are not actors.