Samsung – Look at Me app
We start 2015 with a touching doing good campaign. In cooperation with creative agency Cheil and two Korean universities Samsung developed an app that maybe can help autistic children ...
Each year during the Fashion Targets Breast Cancer campaign in Brazil special T-shirts are sold to fund the breast cancer specialized hospital IBBC. To increase the number of donations, Ogilvy Sao Paulo came up with a confronting activation featuring a breast cancer survivor. Watch the video and see how a product combined with a powerful creative idea became a multi award-winning campaign.