States United Against Gun Violence – Gun Shop
Many first-time weapon buyers believe that firearms make them safer, but having a gun in your home actually makes you far less safe for homicide, suicide and domestic violence. ...
Each year during the Fashion Targets Breast Cancer campaign in Brazil special T-shirts are sold to fund the breast cancer specialized hospital IBBC. To increase the number of donations, Ogilvy Sao Paulo came up with a confronting activation featuring a breast cancer survivor. Watch the video and see how a product combined with a powerful creative idea became a multi award-winning campaign.