IKEA – Manland

22 September 2011 | Durables

Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the Australian Father’s Day Weekend. Manland is a crèche for adults – inspired by the famous IKEA kiddies hangout Smaland – where husbands and boyfriends who hate shopping can watch TV, play table football, eat hotdogs and play Xbox games. Brilliant idea that created a worldwide buzz!

23 February 2013 |

Sony – AR Headphone Music Festival

To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters ...
31 August 2012 | Durables

Volkswagen – Street Quest

For more than sixty years Volkswagen has been very popular in South Africa. To empahasize this the car brand came up this clever social media campaign. Street Quest is ...
04 November 2019 |

Nike – Just Do It HQ at the Church

In partnership with the local community, Nike has transformed a previously shuttered church into a stunning cultural heaven for basketball, inspiration and the ultimate training program to help Chicago’s ...