Mattel Games – Shopping Mall Surprise
Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy ...
Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the Australian Father’s Day Weekend. Manland is a crèche for adults – inspired by the famous IKEA kiddies hangout Smaland – where husbands and boyfriends who hate shopping can watch TV, play table football, eat hotdogs and play Xbox games. Brilliant idea that created a worldwide buzz!