League of Legends – Honeyfruit

03 June 2021 | Durables

In the worlds most popular PC game League of Legends a mystic plant can save your life in game: Honeyfruit. To create buzz around the launch of a mobile version the in-game power-up was brought to life by a world-class chef. Gamers were invited to try it at event locations and influencers and game creators received a kit at home. The campaign earned 6.1 million social and media impressions within 2 weeks and the success contributed to the mobile version’s rise to the top of the App Store game charts in every market.

17 January 2011 |

WeSC – Interactive Display Window Concept

Students from the highly buzzed Swedish HyperIsland academy developed this interactive display window prototype for street fashion brand WeSC. The concept combines state of the art technique with the ...
13 July 2015 | Durables

Pictionary – Cloud Sketch

Once in a while you come across a campaign that is so lovely that you just have to share it. Like this look-up-to-the-clouds-stunt from Guatemala for the iconic board ...
04 March 2009 |

Sony VAIO – Europe Top Spots

The Sony VAIO-P is a new line of stylish netbooks with the size of a large envelope. A typical gadget for young cosmopolitans and that is exactly Sony’s target ...