The North Face – Pinnacle Project
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
In the worlds most popular PC game League of Legends a mystic plant can save your life in game: Honeyfruit. To create buzz around the launch of a mobile version the in-game power-up was brought to life by a world-class chef. Gamers were invited to try it at event locations and influencers and game creators received a kit at home. The campaign earned 6.1 million social and media impressions within 2 weeks and the success contributed to the mobile version’s rise to the top of the App Store game charts in every market.