Nike – Fuel Missions

21 December 2012 | Durables

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game powered by your everyday movement. Curious? Look here for the trailer and here for the game.

24 November 2011 |

Reebok – World Record 3D street art

Reebok joins the 3D street art hype with a project of truly epic proportions. In London’s November rain two artists created a gigantic 1,160.4m² artwork. The target: promote Reebok’s CrossFit ...
31 December 2009 |

IKEA – Movie Marketing

On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing ...
28 August 2015 | Durables

Heineken – The Jonah Lomu Machine

What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub that is packed with sport fans? Heineken did ...