Shell – Eco-marathon & Energy Lab
Want to get funky on the kinetic dance floor? Or rather visit the state of the art Shell Eco-marathon paddock, where students were working on their futuristic cars? The ...
In this pretty brilliant social activation Swedish brewer Norrlands Guld Beer blends two crucial elements of World Cup viewing: beer and Twitter (during the last World Cup in 2014 a total of 672 million tweets was sent). Norrland developed a printer that uses malt-based ink and connects directly to Twitter. An algorithm scans the social network for most relevant World Cup-tweets and sends them in real-time to the machine that perfectly prints it on the foam before adding them to the beer.