Colgate – Don’t Forget
Giving away product samples is one way to teach children to brush their teeth three times a day. Colgate Thailand chooses a far more creative approach with a hidden ...
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.