PEDAGOGIUM – FREEDOM TATTOOS

23 January 2015 | Services

Remember this brilliant Red Cross campaign from last year? This week we once again spotted an original concept by a Polish non-profit organisation. The social rehab centre Pedagogium created a campaign that helps former juvenile delinquents start a new life by transforming their hideous prison tattoos into professional, socially well-perceived works of art. The touching case video shows how this changes the lives of the people involved.

12 April 2016 |

Ogilvy & Mather Berlin – Mein Kampf, Gegen Rechts

For the first time since World War II Adolf Hitler’s autobiography Mein Kampf is allowed to be published in Germany. This generated a powerful response from the Berlin office ...
04 April 2013 | Services

New Museum New York – Recalling 1993

To promote this exhibition on New York in de nineties Droga5 created this great campaign. They transformed the city’s pay phones into time machines that allow passer-by to make ...
18 October 2013 |

LUFTHANSA – ARE YOU KLAUS-HEIDI?

Lufthansa German Airline flies on a regular basis from Sweden to Berlin and wants to communicate this to a target audience of young Swedish travelers. They came up with ...