Schweppes – The Dress for Respect

29 May 2018 | Fastmovers

In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed in nightclubs. To show how serious the problem is Schweppes invited three ladies to wear a touch-sensitive dress at a club. The sensors registered in real-time when they were touched without their consent. The numbers were shocking: in just one evening it happened 157 times, more than 40 times per hour!