JetBlue – Fly it Forward
In this heart-warming social initiative JetBlue re-vitalizes the pay it forward-concept. The airline started Fly it Forward by giving free tickets to persons involved in humanitarian efforts. Once their ...
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them with humour? Low-cost airline Scoot chose the last weapon and launched a campaign in which they ridiculed their copying colleagues. This strategy resulted in positive publicity, as you can see in this case video. A glorious victory for creativity!