Shell Music Weeks

16 June 2010 | Fastmovers

Loyalty and good music flowed together in the Shell Music Weeks. Brandbase created and developed this campaign, in which Shell costumers received a coupon with an action code each time they filled up their tank. With this code they could download a free music track and for an extra €3,50 they got a complete album. Beside this Shell hosted three free concerts at different gas stations throughout Holland. For an audience of costumers, fans and locals the famous Dutch acts VanVelzen, Do and Moke gave an intimate and exclusive performance.