Sony Xperia – Tablet Tackle Dixons
A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...
The Xperia Z is waterproof. That means that Sony’s new smartphone not only can handle a few drops of water, but that it actually survives under water. To proof this claim and generate traffic to local phone stores, BrandBase came up with The Wet Experience. We planted a lot of smartphones at the bottom of a diving container. Among thousands of dummies there are a few real Sony Xperia Z smartphones. Divers were allowed one dive and the one who fishes out the real Sony Xperia Z gets to keep it.
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